WTO: Coldiretti Claims Agro-Piracy Top Priority
| ||||||||
 |
|
| Photo: Loris Scagliarini | |
 |
|
According to a NOMISMA survey of Italian products abroad almost 1 out of every 2 bottles of "Italian" wine are anything but Italian, and the same applies to nine out of 10 cheeses. Cheese and wine alone account for 2.5 billion dollars compared to 900 million in genuine Italian product sales. What's needed is international arbitration with regards to agro-piracy, which relies on the misleading use of color, localities, images, appellations and recipes that are purportedly Italian, which in fact have nothing to do with Italy and cause great damage to Italian businesses which are subject to stringent internal disciplines within their own market.
Italy produces Europe's largest number of certified food products (136 in total, namely 20 percent of the EU total). Italy is also Europe's second largest wine producer with a total of 447 certified wine denominations, namely 60 percent of national production, accounting for earnings of 8 billion Euro and exports in excess of 2.5 billion Euro, the single largest food export item.
Certified food produce (barring wine) accounts for an overall sales value of 7.6 billion Euro (1.5 billion in exports).
That's what we need to get across instead of fake menus all over the world, where according to recent estimates one out of every three "Italian" products is a false.
| Source: Agenzia Giornalistica Italia (AGI) Special service by AGI on behalf of the Italian Prime Minister's office |
|
Home • General Index • Contact Us • Search • News • About Us • Site Map |
