Caffè del Principe s.r.l.
– A Company with Two 'Souls'
- September 1, 2005
September is the month that brings Italians back to their daily routine after the welcome relief and excitement of the summer vacations. It's a month dedicated to memories and harvest, when our favorite fruit, the grape, begins its gradual transformation that will make it into wine. This month however, we have chosen to honor the Caffè del Principe s.r.l. from Genoa, a company dedicated to marketing extremely high quality coffee, toasting the carefully selected beans exclusively by request, so as to provide a product that is always fresh and of top quality.
The founders of Caffè del Principe s.r.l. say that their company has two 'souls'. The first one is rooted in the Italian coffee roasting tradition, linked to a past when this was purely an artisanal business, relying on local distribution and direct contact with the clients. In fact, starting out as Torrefazione Ronchese, the company has been in business continuously since 1956, always with good market response, so much so that the company has been in slow, but constant growth, despite the economic crises and recessions that Italy went through during the business' 49 years of activity.
The second 'soul' is instead linked to expansion and export, and is based on the knowledge that this product, on the market now for almost half a century, is truly excellent and of such superior quality that is worthy of being exported outside its provincial, regional and national borders. Productivity and marketing have evolved with this goal in mind, guaranteeing that the company will continue to offer services equaling the quality of the product, and satisfying or exceeding client expectations.
This is a small company not out to revolutionize the coffee market. The company's mission is to serve a limited number of important clients who appreciate the quality of the product. Pietro Eugeni, one of the passionate co-owners of the Caffè del Principe enterprise, himself uses his own product when brewing coffee at home. "Inexpensive coffee blends are easy to find," said Eugeni, "but what makes the difference is the dedication and the attention to the smallest production details and quality control throughout the process, from bean selection, to the storage and roasting of the final product."
This coffee is a blend of mostly arabica coffee beans of the finest varieties with the addition of small percentages of other varieties. The result is a final product which gratifies both the discriminating palate of the Italian espresso coffee drinker and the connoisseurs of American-style coffee.
To make this fine coffee, each bean is carefully selected before being roasted, thus guaranteeing a type of quality control shared by few in the industry but is clearly one of the characteristics that sets Caffè del Principe coffee apart and puts it right at the top.
Finally, the fact that the coffee is roasted exclusively to order guarantees a product that is always at its best, offering the best fragrance possible at any time. This ancient production policy has been abandoned by the industry at large, but not by the owners of the Caffè del Principe. For them, adhering to this ancient method represents their commitment to quality and tradition.
The Caffè del Principe coffee is marketed exclusively to businesses and is sold in packages of either one kilo or one pound of whole beans.